Personality is what makes us unique. A mixture of radiance and style. It is an expression of the inspirations that we follow, the convictions we live by, and the actions we take to change our world.

Cashmere from THEHOLYGOAT embraces the personalities of the women who wear them. With the lightness and softness of carefully-chosen materials. With a unique array of bright colors and individual patterns. And not least thanks to tremendous respect for all of the living beings that are involved with the production of each individual designer piece.

Welcome to the world of THEHOLYGOAT. Let us inspire you.

Autumn Winter 2021-2022 Collection

Enjoy life with all your senses. Enjoy colours, patterns and motifs off the beaten track, feel-good power for body, soul, and spirit: our new collection presents cashmere with a special touch, plenty of heart and cosy chic. Let yourself be carried off into the autumn forest or to the open fire, be seduced by the artful knitting of our unisex pieces - or let our new holiday plaids invite you to dream. And experience autumn and winter as a super-warm cuddly season for all your senses.

Autumn/winter 2020/2021 and spring/summer 2021 collection

Favourite colour: colourful.
Favourite animal: octopus.
Favourite style: anything but ordinary.

Welcome to a new collection replete with new moments of happiness. With super soft cashmere that caresses the skin. With intensive Happy Colours from Mango to Royal Blue and Hot Pink. With casual quotes, original animal motifs, luxurious embroidery and stylish cuts.

As always with The Holy Goat, personal moments of happiness include the well-being of others. This is especially true for our Holiday Plaids inspired by dachshund Willi, who is showing a lady poodle around his homeland. Our latest trending pieces are hand-woven, hand-embroidered, made from the finest cashmere and contribute to a better life for animals. That's because, with some of the proceeds, we are supporting the first dog shelter in Nepal.

Spring Summer 2020 Collection

The iconic gypsy plaids and dip dyes colour-coordinated with the collection are essential key pieces with airy shirts and pullovers. As an offbeat accessory or a warming layer late in the day!

Discover luxuriantly soft cashmere for balmy spring hours and hot summer days and nights as an insider tip. The filigree, natural material feels supremely gentle on the skin.

Fall / Winter 2019/2020 Collection

Whether the forests, ferns, berries or lakes – our new collection draws on the colours of nature; winter blues don’t stand a chance with our casual knitwear and voluminous scarves.

Celebrate your own personal style with beautiful hand craftsmanship, unconventional designs and inlays. Wear fringes, tassels and embroidery with classic patterns and unusual colour variations.

Enhance informal pullovers with eye-catching accessories and luxury details. Wrap up in wonderfully soft cashmere and pair it with whatever combination you like!

Spring / Summer 2019 Collection

Feather-light, gossamer knitwear. Cool, modern designs. Casual style, intarsia and an effervescent colour palette. Expect the unexpected!

Discover luxuriantly soft cashmere for balmy spring hours and hot summer days and nights as an insider tip. The filigree, natural material feels supremely gentle on the skin.

The iconic gypsy plaids and dip dyes colour-coordinated with the collection are essential key pieces with airy shirts and pullovers. As an offbeat accessory or a warming layer late in the day!

Fall / Winter 2018/19 Collection

Make a statement. For the association of mankind and nature with the benefit themes of Jungle and Polar. For the appreciation of your own individuality with an unmistakable hand-knitted creation. For the diverse beauty of life with gypsy patterns and vibrant colors.

With the Polar series, THEHOLYGOAT is supporting the “Save the Arctic and Antarctic” campaigns of the WWF and its efforts to combat the destruction of these wonderful ecosystems by oil and ore mining.

Some of the proceeds from the Jungle series will be donated to “The Orangutan Project”. The initiative looks after orangutan orphans and strives to preserve the rain forest in their homelands.



Everything is interwoven with everything else, everything is intertwined. Respecting this and living by it is the way toward positive energy and happiness – the way of THEHOLYGOAT. The young Munich cashmere label is dedicated to ensuring that everyone who comes into contact with it reaps benefits. It begins with the goat and the goatherds in Mongolia, and extends from the spinners, weavers and knitters in Nepal to the women who ultimately wear the collection.

THEHOLYGOAT strives to ensure fair working and production conditions and maintains close relationships with the families that are in charge of production. The company also contributes to their children’s educational and vocational training and is committed to helping to provide local medical care. This personal production line and the short pathways are visible in the collections from THEHOLYGOAT. Nowhere else can cashmere be experienced in such a vibrant and varied palette of colors like those seen here.


About us

She forges connections, designs and directs: THEHOLYGOAT brings the threads of a life of adventure together for founder Simone Goschler. Having grown up in France, Germany and Italy, the triathlete and interpreter has traveled widely and forged a bridge between cultures with her cashmere label. She combines extensive experience in the fashion marketing industry with 20 years of dedicated practice as a yoga instructor and personal trainer. The fact that she understands so accurately how the women she now clothes feel about their body is what makes the fit, feel and radiance of THEHOLYGOAT so memorable.


Where to buy

Aerin / New York

AFJ Keitum / Sylt

Amour Fou / München

Anaconda / Milano 

Anne Geuting / St. Heinrich

Arnold Fashion, Ingolstadt

Bader / Obermaiselstein

Bamford / UK

Beckmann & Grösser / Gelsenkirchen

Belle Four / Berlin

Best / Stuttgart

Birgit Engel / Grünwald

by Fink's / Innsbruck

Calla / Oberursel

Corpus / Neumarkt

Debonnaire´s / London

Die Zwei / Linz

Donna / Hannover

Dressup Concept Store / Basel

Du Nord / Oldenburg

Elfi / Münster

Emerson Rinaldi / Nürnberg

Fischer / Singen und Konstanz

Frauenzimmer / München

Hinker / Freudenstadt

Inelli / Hamburg

Jimmyz / Passau

Karin Foidl / Waiblingen

Katja Karg / Regensburg

Kraftstoff-Suisse / Meilen

Le Club 55 / Ramatuelle St. Tropez

Les Jumelles / Bonn

Lin & Co / Rosenheim

LY 21 / Mannheim

Möller & Schaar / Frankfurt

Moosbrugger / Rottach-Egern

Muse by... / Luxemburg

No 5 / Kirchheim u. Teck

Panta Rhei / Zürich

Reyer Sport & Mode /Hallein

Rosso / Prien

Susanne Benter / München

Tuxedo / Düsseldorf

Vogue / Graz

Widmann Mode / Gröbenzell

WOW / Salzburg

Zusann / München



Allescherstraße 4
81479 München
+49 89 72444680

Jessica Lindemaier


Simone Goschler


Claudia Kröhnert
+49 172 823 56 65


Yvonne Lengwenus


Julia Benecke
+49 172 683 32 94


Imprint    Privacy

Allescherstraße 4
81479 München

+49 89 72444680

Simone Goschler

Umsatzsteuer-Identifikationsnr. gemäß § 27 a Umsatzsteuergesetz:
DE 192858634

Inhaltlich Verantwortlicher gemäß § 10 Absatz 3 MDStV:
Simone Goschler
Diefenbachstrasse 41
81479 München

© 2018 THEHOLYGOAT, Simone Goschler. The website's structure and content are protected by copyright. Any reproduction or copying of information or data, in particular the use of texts, text parts, photos or graphics requires our prior written consent.

Liability notice: While we carefully monitor the content of external websites linked to, we accept no liability for such content. The operators of the websites linked to are exclusively responsible for their content.

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Privacy Policy1. Data protection at a glance

General information
The following information provides a simple overview of what happens to your personal information when you visit our website. Personal data is all data that personally identifies you. Detailed information on the subject of data protection can be found in our privacy policy listed following this text.

Data collection on our website
Who is responsible for the data collection on this website?
The data processing on this website is carried out by the website operator. Details about its content can be found in the masthead of this website.

How do we collect your data?
On one hand, we collect your data when you request us to do so, for example, when you enter your information into a contact form. Other data is collected automatically through our IT systems when you visit the website. This primarily involves technical data (e.g., Internet browser, operating system or time of the page request). The collection of this data is automatic as soon as you enter our website.

What do we use your data for?
Part of the data is collected to ensure the flawless operation of the website. Other data can be used to analyse your user behaviour.

What rights do you have regarding your data?
At any time you have the right to obtain free information about the origin, recipient and purpose of your stored personal data. You also have a right to request the correction, blocking or deletion of this data. For this purpose and for further questions about data protection, you can contact us at any time at the address provided in the masthead. You also have a right of appeal to the competent supervisory authority.

2. General information and mandatory information

Data protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations as well as this privacy policy. If you use this website, various personal data will be collected. Personal information is information that personally identifies you. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens. Please note that data transmission over the Internet (e.g., when communicating via e-mail) may have security vulnerabilities. Complete protection of data from access by third parties is not possible.

Note to the responsible body
The responsible data processing unit on this website is:

Simone Goschler
Allescherstrasse 4
81479 Munich, Germany
Tel.: +49/89/72444680

The responsible entity is the natural or legal person who, alone or in concert with others, decides on the purposes and means of processing personal data (such as names, e-mail addresses, etc.).

Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke existing consent at any time. Sending us an informal message by e-mail is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right of appeal to the competent supervisory authority
In the case of violations of data protection law, the affected person has the right of appeal to the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found on the following web page:

Right to data portability
You have the right to have data that we process on the basis of your consent or in fulfilment of a contract handed over to you or a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible person, this will only be done to the extent it is technically feasible.

Information, blocking, deletion
You have the right to free information on your stored personal data, its origin and recipients as well as the purpose of the data processing and, if necessary, a right to rectification, blocking or deletion of this data. For this purpose and for further questions about personal data, you can contact us at any time at the address provided in the masthead.

Rejection of advertising correspondence
Contact information published as part of the mandatory masthead content may not be used to send unsolicited advertising and information materials. The operators of the website expressly reserve the right to take legal action in the event of the unsolicited receipt of advertising information, for example, in the form of spam e-mails.

3. Data collection using our website cookies

Server log files
The provider of the website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

A merger of this data with other data sources will not be done.
The basis for data processing is Art. 6 (1) letter b GDPR, which allows the processing of data to fulfil a contract or pre-contractual measures.

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